The candy bar has more than once been the instrument of radio pranks, where the host will specifically say "100 Grand" will be given away, and gift the winner with the candy bar instead of $100,000. The radio hosts Opie & Anthony did this once while they were on WAAF-FM.
In another incident in May 2005, a Kentucky woman sued a radio station for a prank in which a Radio DJ gave away one of the bars, leading (so the woman claims) listeners to believe the DJ was giving away 100,000 United States dollars